A/B Test Results – 2× the Leads
Same dealer. Same Google Ads campaigns. Same spend. We swapped the legacy credit pre-qualification tool for FlexPath DXP with VeriQual™ and measured the next month against the last.
The test
Sansone Jr's Windsor Nissan ran legacy form-fill pre-qualification tools through May 2025, then switched to FlexPath DXP for June 2025. The advertising did not change: same campaigns, same budget, same targeting. The only variable was what happened when a shopper arrived and tried to pre-qualify.
The result
Lead forms went from 113 to 250 – a 133% increase – while cost per conversion fell from $53.83 to $25.81, a 52.6% reduction.
The number worth pausing on is impressions: they went down 8%. Fewer people saw the ads, and more than twice as many converted. That's the entire argument for this product in one line – the gain didn't come from buying more traffic, it came from not squandering the traffic already being paid for.
Why the legacy tool leaked
The May experience opened with a form: first name, middle initial, last name, suffix, street address, ZIP, city, state, home phone, cell phone, email – most of it required, all of it before the shopper got anything back. Every field is an exit.
The June experience opened with one field: a mobile number, verified by text. Then the shopper got real financing options, from a soft inquiry that did not affect their credit file. Same intent walking in the door; radically different odds of getting through it. How VeriQual works →
The numbers
Double Your Leads – No Additional Ad Spend
Slash conversion costs by up to 50% while maximizing ROI on every marketing dollar.
FlexPath integrates directly into your native website and works seamlessly with your digital advertising to capture more credit-qualified leads.
May 1, 2025 - May 31, 2025
June 1, 2025 - June 30, 2025
What it means for your store
If you are already buying traffic, you have already paid for the shoppers who are abandoning your pre-qualification form today. Recovering even part of that is the cheapest inventory of leads available to you – there is nothing further to buy.
Results from a single dealer over two consecutive months (May – June 2025). Individual results vary by market, inventory, and advertising mix.